By establishing Blic TV, a new era is set to begin for the well-known media brand, which has been present on the market for over two and a half decades. As of this autumn, true, accurate, timely and verified information and exclusive entertainment content will be present in homes across Serbia, Republic of Srpska and Montenegro, via small screens as well.
Blic TV will be a modern Serbian television channel, sublimating the experiences of all great European media, but in an authentic way, adapted to our region, heritage and everyday life.
The publisher of Blic, the Swiss-based media and technology company Ringier AG, which operates in 130 companies in 19 countries, has recognized the potential of the known quality of content reaching an even wider and bigger audience and Blic reaffirming its position as the leader in the market.
Ladina Heimgartner, Member of the Group Executive of Ringier AG, Head Global Media Unit: “Ringier Serbia is starting a exciting new chapter with the launch of Blic TV. With the launch of Blick TV in Switzerland in 2020, Ringier consistently continued its transformation path. BLIC TV is another milestone in our company history. Blic TV means: more live videos, new formats, more high quality information, entertainment and sports. I’m amazed and very proud of what the team of Ringier Serbia has created. “
Jelena Drakulić Petrović, CEO Ringier Serbia; “We are proud of the fact that our business results are a part of the international growth of the Ringier Group and investments in the area of media brands. Our success spanning over 26 years is equally a credit to shareholders, the owners of the company, who operate in a transparent and focused manner and always with a clear strategy, as well as the Ringier Serbia team, made up of a group of extraordinary individuals. It is my pleasure that this autumn, we will continue to grow together, expand our portfolio, reach and influence, and inform and entertain our readers via Blic TV as well.”
Sreten Radović, GM Blic TV: “Blic TV is a logical step for the brand we represent, for the media company we belong to and its role in Serbia. The concept of Blic TV will maintain the DNA of Blic – news: fast, clear, timely, accurate news, which makes the distinction between what is relevant and what is irrelevant. Since reality is not solely made up of serious information, but entertainment as well, we have prepared a great production of our own entertainment formats, which, as we believe, will draw and keep the attention of the audience with its exclusive content. Aside from well-known TV figures and their own formats, reporters, and editors of Blic will also have a chance of showing their skills. That is how we as a company show that we recognise talents and invest in them.”